ImStocker vs Rushlot for stock video
ImStocker is three products under one name. Here is each one next to Rushlot, from ImStocker’s own pages, with the date we read them.
At a glance
| ImStocker | Rushlot | |
|---|---|---|
| What it is | Three products: IMS Keyworder, a free web keyword tool; IMS (AI) Studio, a desktop manager for microstock files that can upload them; IMS Vision, paid AI recognition. [1][2][6] | A Mac app for stock footage. It checks each clip, drafts the metadata from your own title, lets you review it, then uploads to your own accounts on four marketplaces. |
| Video | Studio supports video; for video, you load the CSV it exports. Vision has recognised MP4 video from several frames since 2 March 2026. [2][5] | Video only. Each clip is checked against each marketplace’s specs (frame rate, resolution, duration, codec) and repaired on a copy, never the original: audio removed, HEVC re-encoded to H.264. |
| Photos | Yes. The web Keyworder can save the title, description and keywords into a JPEG. [1] | No. Footage only: no photos, vectors or illustrations. |
| Uploads to agencies | Studio PRO uploads over FTP, FTPS or SFTP to the agencies that offer it. [2][3] | Four: Adobe Stock, Shutterstock, Pond5 and Getty Images, to your own accounts. SFTP for Adobe Stock (qualified accounts), FTPS for Shutterstock and Pond5, Getty’s own web uploader in your browser. |
| Who presses Submit | Studio 3.1.0 (1 July 2026) added “AI submission”: the AI will “upload the files for you and submit them”, through a built-in browser that remembers and fills your passwords. [4] | Never. You press Submit on Shutterstock, Pond5 and Getty yourself; Adobe Stock moves an SFTP delivery into review on its own. Measured on a real account, 2026-09-07 |
| Metadata in the file | Studio writes metadata into files (its page does not name the format); for video it points you to the CSV. [2] | Writes the title and keywords into the video file as XMP, right before upload. Adobe Stock and Pond5 read it. Shutterstock and Getty do not, so Rushlot fills their CSV import as well. Measured on a real account, 2026-09-07, 2026-09-08, 2026-09-11 |
| Metadata per agency | Studio PRO offers different metadata sets for each microstock. [3] | Four sets, one per marketplace, drafted from your own title. You review them before anything is sent. |
| Runs on | Keyworder on the web; Studio on Windows 10+ and macOS 12+. [1][2] | Mac with Apple Silicon (M1 or newer). Windows (x64) comes after the Mac version. |
| Price | Keyworder free. Studio free with unlimited files; PRO $14.50 for 3 months, $49.50 a year or $250 perpetual, before tax. Vision from $42 a year before tax, for 500 recognitions a month. [1][3][6] | 20 clips free, no card. Then 19 € a month or 159 € a year, for 150 clips a month. No commission on your sales. |
| AI | Studio 3.1.0 works with Gemini, xAI (Grok), Anthropic (Claude) or any OpenAI-compatible API. [4] | A cloud model drafts the metadata from your title and a few small frames; the clip itself is not sent. Latin species names are checked against the WoRMS register first. |
| Interface languages | English and Russian. [1] | App in English and French. Every value it writes for a marketplace is in English. |
| Latest dated update | Studio 3.1.4, dated 28 August 2026. [2] | New: the download opens with the beta. Until then there is a waiting list. |
Where ImStocker does better
- It is free to start: the web Keyworder is free, and Studio’s free version handles an unlimited number of files. [1][3]
- Studio runs on Windows and macOS today. Rushlot is Mac only for now. [2]
- Studio PRO costs less than Rushlot: $49.50 a year before tax, or $250 once for a perpetual licence. [3]
- Studio uploads to any agency that offers FTP, FTPS or SFTP, not only to four. [2]
- You choose the AI in Studio 3.1.0: Gemini, xAI, Anthropic or any OpenAI-compatible API. [4]
Where Rushlot differs
- Never. You press Submit on Shutterstock, Pond5 and Getty yourself; Adobe Stock moves an SFTP delivery into review on its own. Measured on a real account, 2026-09-07
- Writes the title and keywords into the video file as XMP, right before upload. Adobe Stock and Pond5 read it. Shutterstock and Getty do not, so Rushlot fills their CSV import as well. Measured on a real account, 2026-09-07, 2026-09-08, 2026-09-11
- Video only. Each clip is checked against each marketplace’s specs (frame rate, resolution, duration, codec) and repaired on a copy, never the original: audio removed, HEVC re-encoded to H.264.
- Never solved. A challenge stops the run and brings the window to you.
Which to choose
Choose ImStocker if you want a free start, work on Windows, sell photos as well as video on many agencies, or want the AI to submit for you.
Choose Rushlot if you sell footage on Adobe Stock, Shutterstock, Pond5 or Getty Images and want each clip checked per marketplace, the metadata written into the video file, and every Submit left to you.
How we checked
We make Rushlot, so we are not neutral. Every fact here about another company was read on that company’s own public pages on , without signing in, creating an account or starting a trial, and each one links to its source. Facts about Rushlot come from its own product rules and this site; a cell marked Measured was read on a real contributor account. Prices and features change, so check their pages before you decide. No logos, no ratings, no ranking.
ImStocker and every other product named here are trademarks of their owners. Rushlot is not affiliated with any of them. Found an error? Tell us at contact@rushlot.com.
Frequently asked questions
IMS Keyworder, the web tool, is free. IMS Studio has a free version with unlimited files; PRO, which adds upload and submission, costs $14.50 for 3 months, $49.50 a year or $250 perpetual, before tax.
Yes. IMS Studio supports video, with the metadata going in through the CSV it exports. IMS Vision has recognised MP4 video from several frames since 2 March 2026.
IMS Studio 3.1.0, released on 1 July 2026, added “AI submission”: the AI uploads the files and submits them, through a built-in browser that remembers your passwords. Rushlot never presses Submit.
Yes. IMS Studio runs on macOS 12 or newer and on Windows 10 or newer. Its latest version, 3.1.4, is dated 28 August 2026.
Since Studio 3.1.0: Gemini, xAI (Grok), Anthropic (Claude) or any OpenAI-compatible API. Rushlot drafts metadata with a cloud model from your title and a few small frames.
Keyworder is the free web tool that collects keywords from similar images. Studio is the desktop app that manages, describes and uploads files. Vision is the paid AI recognition, from $42 a year before tax.
No. Studio PRO costs $49.50 a year before tax, and its free version handles unlimited files. Rushlot costs 19 € a month or 159 € a year after 20 free clips. What it adds is video work: checks and repairs per marketplace, and XMP in the file.